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Fruit Buddi

Winning idea by tayrey
Fruit Buddi

Website

:

http://fruitbuddi.com/

Describe yourself, your project and how you’ll pull it off.

:

How can we make food more awesome? By making fruits and vegetables more awesome! Fruit Buddi is an interactive, educational shopping bag that uses matching to engage kids and their parents with the produce section in grocery stores-- it hangs on the shopping cart and allows kids access to its red, yellow, green, and blue produce compartments.

Fruit Buddi was created based on 3 key insights: children are more likely to eat the food they help pick out, children love to fill things up, and matching is a simple and interactive game children understand and enjoy.

That being said, FOR KIDS, the Fruit Buddi provides a fun and welcomed activity while shopping with their parents. By giving them a relevant objective, like getting more green apples, the Fruit Buddi gets kids actively involved and provides them a sense of ownership over the fruits they help pick out. FOR PARENTS, the Fruit Buddi makes for a less stressful shopping experience because their kids are given something to do. And because the Fruit Buddi is attached to the cart, parents have greater control over where their kids shop and what they shop for.

We are on a mission to improve the family shopping experience, to encourage children to eat more fruits and vegetables, and to reduce childhood obesity. We will do this by selling the Fruit Buddi directly to parents since they are most invested in their children’s health.

The Specifics

We will apply the $1,000 grant toward manufacturing costs— we’ve been working on Fruit Buddi’s design (testing, iterating and prototyping) for a year in conjunction with a handful of users, and we are now at the point where we need to start production on a larger scale. With this $1,000, we will be able to fund the production of 200 Fruit Buddi’s, which we will give to families in the Chicago area. These giveaways will allow us to receive crucial feedback from hundreds of kids and parents, as well as prove its market value—getting Fruit Buddi into the hands of our users will help move it towards our ultimate goal of offering it within stores for free.

Discussion
98 Pink-talk-bubble-tail

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Me encantó, yo tengo 3 pequeñines y ésta es una idea formidable, hace que los niños participen en las labores y aparte es educativo.

by millet.guzmanriveramelo
over 1 year ago | Reply

Dang. We won.

by nathanriveramelo
almost 2 years ago | Reply

Dang. We lost.

by nathanriveramelo
about 2 years ago | Reply

One of the most valuable and visionary points about the fruit buddi is that it engages the child and the mother at the point where the ultimate decisions are made, the grocery store. But that is only half of the vision, because when they are back at home, the child is not only empowered with having made the decisions, now he is committed to consuming the nutritious food. Brilliant!

by Dr Rivera Melo
about 2 years ago | Reply

so the goal of the whole project is to attach a toy to a shopping cart?

by asehgal
about 2 years ago | Reply

The goal of Fruit Buddi is to reduce childhood obesity by encouraging children to eat more fruits and vegetables. We found that children are more likely to eat food they pick out in grocery stores, and Fruit Buddi makes this interaction with produce playful and constructive.

Thanks for the comment- I hope that clarifies our mission.

by fruitbuddi
about 2 years ago | Reply

a fruit the kid chooses, not a toy...

by marinela
about 2 years ago | Reply

a fruit the kid chooses, not a toy...

by marinela
about 2 years ago | Reply

Wasn't Fruit Buddi in first at the end of voting? I'm confused....why the change? Clearly the best idea. Simple, and has the potential to reach many children.

by mdw994
about 2 years ago | Reply

Buena idea

by jrbienesraices
about 2 years ago | Reply

Worthwhile mission keep up the great work, should win based on friutbuddi's potential impact on childhood obesity alone.

by Jdmba1
about 2 years ago | Reply

Buena idea, además de entretener y educar al niño para que consuma frutas y verduras.
Felicidades.

by jorgerc
about 2 years ago | Reply

i feel like the next step is to start having barbie dolls holding carrots lol. this is a task that can be done at home with proper parenting

by asehgal
about 2 years ago | Reply

Yay!!!!!!! Way to go!!!!! Congrats guys we are so proud of you!

by molly.melo.5
about 2 years ago | Reply

Wow...what a nail-biter! The very cool thing about FruitBuddi...as an idea...is that it has such broad potential to have an impact. It is not hard to imagine WalMart or Whole Foods or Safeway...any major retailer...putting FruitBuddi into their stores. 1) It is consistent with community health advocacy that most grocers now align to; and 2) It drives traffic into one of their highest-margin spaces. A win/win. Fantastic! Congratulations!

by Chuckr
about 2 years ago | Reply

oof

by vlei278
about 2 years ago | Reply

oof

by vlei278
about 2 years ago | Reply

YAYYYYYYYYY

by markbsilberg
about 2 years ago | Reply

Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh!

by annaleenay
about 2 years ago | Reply

BRANDON SE QUE GANARAS POR QUE TU IDEA TIENE BASES, ES SUSTENTABLE Y ESPERO QUE TODOS LES ENSEÑEMOS A NUESTROS NIÑOS EN ESA FORMA TAN SENCILLA Y PRACTICA Y ALEGRE A SABER QUE DEBEN COMER PARA ESTAR BIEN ALIMENTADOS Y ASI TENER ENERGIA PARA JUGAR Y TODOS LOS DEPORTES QUE DESEEN PRACTICAR, TE MANDO BESOS.

by muñe
about 2 years ago | Reply

Good luck DFA students. This is just the beginning of a fabulous concept. Keep up the Great work!!

by molly.melo.5
about 2 years ago | Reply

It's too bad people can't vote from their phones and i-pads ... The new technology.
More people would vote for the fruit buddi

by Dr Rivera Melo
about 2 years ago | Reply

Can't wait for the impact this will bring! GO FRUIT BUDDI!!

by bigbigdaddy
about 2 years ago | Reply

Ever seen shopping exhibits at children's museums? The kids are ALL OVER them. They'd love this.

by phil.dziedzic
about 2 years ago | Reply

yes we have! The Kohl's Children's Museum up in Glenview was a source of inspiration for us.

by fruitbuddi
about 2 years ago | Reply

This is a great cause. I hope this wins!

by kmlbpwq
about 2 years ago | Reply

Absolutely love the idea. Grocery shopping would be a whole new experience for these kids. Kids would LOVE grocery shopping!

by catherine03
about 2 years ago | Reply

I like :D

by Amybby23
about 2 years ago | Reply

BRANDON,MUCHACHITO LINDO, SEGURO QUE VAS A GANAR, TE MANDO ME AMOR Y BENDICIONES Y TAMBIEN MUCHOS BESOS. TE AMO SIEMPRE PARA TI

TU TITA

by TITA MADERA
about 2 years ago | Reply

this idea is a winner!

by nbrusha
about 2 years ago | Reply

this idea is a winner!

by nbrusha
about 2 years ago | Reply

it looks fine!

by marinela
about 2 years ago | Reply

se ve genial! :D

by iztany
about 2 years ago | Reply

se ve genial! :D

by iztany
about 2 years ago | Reply

se ve genial! :D

by iztany
about 2 years ago | Reply

muy buena :D

by breatheonmeamy
about 2 years ago | Reply

it seems nice...

by Vicentito
about 2 years ago | Reply

Buenííííííísimo!!!!!! Seguro van a ganar!!!!!!!!!

by yazmin
about 2 years ago | Reply

Buenííííííísimo!!!!!! Seguro van a ganar!!!!!!!!!

by yazmin
about 2 years ago | Reply

Buenííííííísimo!!!!!! Seguro van a ganar!!!!!!!!!

by yazmin
about 2 years ago | Reply

Que buena idea!!!!! me gusta

by rickyriveramelo
about 2 years ago | Reply

Me encanta y merecen ganar!!! Felicidades

by ricardoriveramelo
about 2 years ago | Reply

Me encanta y merecen ganar!!! Felicidades

by ricardoriveramelo
about 2 years ago | Reply

Me encanta y merecen ganar!!! Felicidades

by ricardoriveramelo
about 2 years ago | Reply

Me encanta y merecen ganar!!! Felicidades

by ricardoriveramelo
about 2 years ago | Reply

Me encanta y merecen ganar!!! Felicidades

by ricardoriveramelo
about 2 years ago | Reply

Es un idea padrísima!!!!!!!

by jimenariveramelo
about 2 years ago | Reply

Brillante idea!!!!!

by Yazz
about 2 years ago | Reply

This is a wonderful concept! I LOVE it.

by tweeny
about 2 years ago | Reply

hola Brandon! muy buen proyecto!!

by Anis
about 2 years ago | Reply

Fantastic concept, engaging the children with the shopping experience is priceless. Cheers for the awesome DFA Northwestern students. Here is to you and a wonderful idea for both children and parents alike. GO FRUIT BUDDI!!!!!!!!!!!!!!!!!!!!!!!!!

by tbernbaum
about 2 years ago | Reply

Listo primo! Segun yo ya votee!! Love you! Besos desde Mexicali! Gaston te manda un abrazo tambien!

by Fernanda burruel
about 2 years ago | Reply

excelente idea muy practico, felicidades un proyecto exitoso declarado

by mmontoya.irrigatecdemexico@hotmail.com
about 2 years ago | Reply

Great idea to engage kids in selecting fruits and vegetables by making a game of it. Genius!

by amy.obrien3
about 2 years ago | Reply

Felicidades sobrino es una gran idea te quiero mucho

by TERESITA D RIVERA
about 2 years ago | Reply

Wooow great idea!!! Send me one for Leonor :)
Good luck!!!

by tono.gomezriveramelo
about 2 years ago | Reply

Wow nice idea I love it, congrats Brandon

by Tanybrm
about 2 years ago | Reply

it seems nice... Go ahead!!

by Huehue
about 2 years ago | Reply

eres genial Brandon I LOVE YOU

by TERESITA D RIVERA
about 2 years ago | Reply

me encanta la idea!!!

by Amorcito
about 2 years ago | Reply

very good concept

by marudelsolar
about 2 years ago | Reply

Very good idea! I hope ypu win..best of luck :)

by mika128
about 2 years ago | Reply

Very good idea! I hope ypu win..best of luck :)

by mika128
about 2 years ago | Reply

Very good idea! I hope ypu win..best of luck :)

by mika128
about 2 years ago | Reply

nice... because my kids did not like to eat fine, so "playing with fruits, would make it easier... congrats!!!

by Vincen
about 2 years ago | Reply

Great idea!!!! wish you the best!!!!

by Joaquin
about 2 years ago | Reply

Great Idea !!!

by carlosarturo.ceballosjaramillo
about 2 years ago | Reply

Go DFA Northwestern!

by ketemasar
about 2 years ago | Reply

As I volunteered my kids to test the early prototypes of Fruit Buddi (now 3 and 6), I wondered if my kids would be really into the Fruit Buddi, or would run around the store filling it with "treats" instead. To my delight and surprise, my normally fruit and veggie shy kids were very engaged in choosing fruits and veggies for meals, and could identify the items that they "picked out" after we got home. We were able to turn these store-centered questions about fruits/veg into "trying it before you say 'no'" at home and (holding my breath here), my kids have begun choosing their "veggie" that they want to eat with lunch/dinner. (Broccoli and roasted cauliflower are the current favorites. I'm kind of shocked, because I was sure that they'd be more into potatoes and corn. Fingers crossed that this continues!)

by jmchicago
about 2 years ago | Reply

This is a great idea! Good luck!

by harriet.hall.58
about 2 years ago | Reply

I love this idea. Wishing you luck and much success with the fruit buddi. I hope to see it in the stores some day soon so my children and I can use it. Proud of you.

by Joannlgarcia
about 2 years ago | Reply

An excellent idea with some incredible people behind it. GO FRUIT BUDDI!

by eschrier
about 2 years ago | Reply

Healthy eating habits can never begin early enough! Bravissimo for a superb idea!

by maryellenconnellan
about 2 years ago | Reply

This concept is critical because it's so simple AND scalable. It can truly have a broad impact. Go Fruit Buddi!!

by saminerenberg9
about 2 years ago | Reply

cool idea. hope you win!!!

by marcibeaucoup
about 2 years ago | Reply

Awesome work guys! I love that it is analog and not another digital app...

by User Name
about 2 years ago | Reply

Wow! So glad this is still going strong for you guys. Good luck!

by kawirth
about 2 years ago | Reply

Nutrition is the basis to good health. This is a sound product towards a healthier future. Great jobs guys, keep up the wonderful work.

by chiropractic works
about 2 years ago | Reply

Great idea! Good luck!

by elisabeth.heun.5
about 2 years ago | Reply

In teaching their children, moms will also improve their diet. The advantages of this product are endless! Congratulations

by Dr Rivera Melo
about 2 years ago | Reply

Great for moms who not only want to teach their kids about choosing healthy foods, but keeps them engaged in the shopping experience. Awesome!

by sreynoldsfrost
about 2 years ago | Reply

Great for moms who not only want to teach their kids about choosing healthy foods, but keeps them engaged in the shopping experience. Awesome!

by sreynoldsfrost
about 2 years ago | Reply

Awesome idea!

by diane.auerbach.1
about 2 years ago | Reply

As a mother I absolutely love this idea!! The involvement with the shopping experience would definitely make our trip to the grocery store a lot better not to mention would start her on good eating habits at a young age! Love love love this idea!

by missy.petrus
about 2 years ago | Reply

Let's fight childhood obesity with everything we can! Hooray for a healthier future America!

by nathanriveramelo
about 2 years ago | Reply

Let's do it!

by rnelson6
about 2 years ago | Reply

Wow, I love it. You should pitch this directly to Michelle Obama!

by hector.riveramelo
about 2 years ago | Reply

Wow, I love it. You should pitch this directly to Michelle Obama!

by hector.riveramelo
about 2 years ago | Reply

This is a clever idea. It gets the kids involed in the daily activing of shopping and gets them away ffrom junk food.
KG

by grandpa
about 2 years ago | Reply

An incredibly smart, interactive idea! Engaging and teaching children at an early age to enjoy the art of preparing healthy meals and enjoying nutritous food. Wow! You are on the right track; keep moving forward. I applaud you and your idea!

by nbrusha
about 2 years ago | Reply

What a great concept--looks like fun to play, engages children with good choices and may even lead to ending those checkout lane episodes where children grab for candy.

by Lynne Davis
about 2 years ago | Reply

This provides education on a childs level to increase awarness in a fun setting. Great concept

by david_kochert
about 2 years ago | Reply

Absolutely love the concept. This has great potential and I really look forward to seeing this in super markets across the country. Thank you for such a wonderful product.

by molly.melo.5
about 2 years ago | Reply

Check out the Fruit Buddi video!

http://www.youtube.com/watch?v=yp6D78N_8bY

by jk3
about 2 years ago | Reply

This concept may actually be the first step towards combating childhood obesity! GO FRUIT BUDDI!

by SaraAye
about 2 years ago | Reply

FOR THE WIN.

by Thea KM
about 2 years ago | Reply

Love it guys!

by mertiseri
about 2 years ago | Reply

This is such an awesome idea...elegantly simple way to engage kids in choosing and taking ownership of healthier foods. Wonderful concept!

by Chuckr
about 2 years ago | Reply

Pink-ribbon-award-box-icon
Award_topvotedidea
Tour the Food Network & lunch with an Awesome Trustee
Circle-1-inactive Step1-title-idea-inactive

Submission Began
Monday, July 23

Submission Ended
Wednesday, August 22
at 12:00 PM PDT

Circle-2 Step2-title-voting
We're hard at work reviewing your
entries before voting begins

Voting Began
Thursday, August 23

Voting Ended
Thursday, September 06
at 12:00 PM PDT

Circle-3 Step3-title
Fruit Buddi
Fruit Buddi

Winner Announced
Thursday, September 13

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